Palazzo Madama partecipa a WE WEAR CULTURE | Fondazione Torino Musei

Palazzo Madama

Palazzo Madama partecipa a WE WEAR CULTURE

Il mondo della moda a portata di mano in una nuova esposizione virtuale di Google Cultural Institute

June 8, 2017

Thursday, June 8th – 3000 years of the world’s fashion is brought together in the largest virtual exhibition of style. The We Wear Culture, project by Google Arts & Culture is a collaboration with Palazzo Madama and over 180 renowned cultural institutions from New York, London, Paris, Tokyo, São Paulo and around the world. 

Fashion experts, curators and designers as well as universities, museums and NGOs from around the world collaborated on the exhibition to show that fashion is a part of our culture, a form of art and a result of true craftsmanship with a multifaceted impact. Google’s state-of-the-art technology, including virtual reality, 360° videos, Street View and ultra-high resolution “gigapixel” images were used to preserve the collections and make then available for everyone.

Palazzo Madama - The Civic Museum of Ancient Art of Turin participates in the project with nine virtual exhibits from the museum's costume collection, which includes over 350 items : 



The We Wear Culture exhibition is available online at and through the Google Arts & Culture app on  iOS and Android for everyone.